Marketing Mix Essay

conceptionCompanies today chastise their best to shroud to keep up with the changes of serve, yields and technology. Companies rely on their abilities in marketing to keep consumers arouse in their products and returns. The success of a percenticipation may rely on the societys marketing performance. market supply starts by thinking of the tar pervert offed audience ask, strategies, and the culture of the products and or go needed. Developing a marketing strategy pass on rest of the marketing compound. The marketing mix is the strategic excogitate that defines the smart sets general thrill and objectives. (Armstrong & adenine Kotler, 2011) hyphen impart be used as an voice as to how they implement the marketing mix to their company. bolts over entirely mission and objective is To be No. 1 in providing a straightforward, instant, enriching and productive node experience. ( sprint, 2012) The marketing mix includes the quartette Ps ( instalments) of marketin g. The 4 Ps ar product, place, pricing, and furtherance. To break a appearance explain how the four Ps work in a company we pass on see how panache applies the four Ps to their company.Frist P portion ProductsSprint is constantly arduous to keep up with the technology changes to en original client satisfaction. Sprint is one of the premier wireless be set d take outrs for chichi hollos in the US. (Sprint, 2012) Sprint cells twitch of the line recollects and phone services for residential customers as comfortably as line of products customers. Sprint is not limited to plainly new products or service, unless to fire products or services that atomic number 18 already established as swell. Marketers decisions on products ar based on the nature of what the customers needs atomic number 18.For Sprint to discover sure they be listening to their customers and to know what their needs atomic number 18 they render blogs and chatting sessions on their website whe re everyone from customers to employees stop percent their comments, ideas, suggestions and opinions close to improving products and services that argon already established. Improvements can consist of phones to be fit to handle more education or new technology plyed to the phones. Improvements can as well as be as simple as color or size. Decisions on products are also by the targeted customer (younger=texting abilities, older=tracking system for their children, oldest= beingness satisfactory to see the numbers on the key pad). Improvements may also be a wider range of service avail energy for fewer calls dropped.Second P Element PlaceWhere can Sprint be accessible to their targeted audience? Sprint reads themselves operational through their website, kiosks in middles, as well as local Sprint encloses. all(a) places provide the phones and services needed. Not unless regular customers are targeted, businesses are targeted as well. Sprint offers plans for businesses wh ich provide packages which consist of several(prenominal) phones on one plan. The business plans are specifically designed to make it easier to engage daily business transactions. The store supplies somatic one-on-one people for those customers who prefer the one-on-one interaction. The store also provides a hands-on scenario where customers are free to look at the phones and see what they look, sound and feel like.The store provides a comfort satisfactory opportunity for the customers to make a personal educated choice. On the other hand, Sprint also provides their website. Sprints website provides a wider range of phone choices (new and used), wide range of services (phone service, wireless service, etc.) and for customers that need to ask question, Sprint provides online support (chat session, contact numbers, website links). The kiosk is just a convenience catcher. It is in a mall in hopes that a passing by customer will catch a glimpse of the products and be curious genero us to stop, ask questions and possibly purchase a product on their style to some other store.The store, website and kiosk are designed to contrive the customers all the tools and information needed to make the best choice for their personal or business needs. Sprint prides itself to making sure all their bases are covered and provides supply accessibility to their customers in order to provide them with quick and convenient service acquirable. In marketing a place is also known as the warehouse where, in this case, Sprint houses their phones for distri justion so it is available for its customers.Third P Element pricePricing is a crucial part of the four Ps. Price is also considered a flexible marketing mix element. Marketers essential consider the research, development, and services when pricing. In addition, marketers involve to think about the how their company will price their products and services based on how much they will spend on fabrication and how contests are pr icing the equal products and services. Customers are an important thought in the pricing process as well because they are the ones that are going to clear the revenue for the company. Marketers are also at the mercy of the economy they will impart to price grim enough to get a good number of customers and increment a profit, but no low enough that they will get financially hurt in the process.Producing the right or good price for products and or services a company aptitude have to consider redesigning products and services that may already exist. Sprint might offer better phones at a lower service plan or a better service with less expensive plan. many a(prenominal) clippings Sprint offers free phones to get new customers to purchase their service plan. Customers are tump overn several options so that they do not feel like they are trapped picking a plan that does not accommodate their needs.Fourth P Element PromotionThe last element is packaging. Promotion means activiti es that communicate the merits of the product and persuade target customers to buy it.(Armstrong &Kotler, 2011) This element is the one that helps with enticing the customers to buy their products and services. Promotions are done in numerous ways. Ways of promotion may include, but are not limited to, deals, price reductions, discounts and network sales. Deals are short-term price reductions, normally used to increase trial among potential customers or to retaliate against a competitors action. (Kerin, Hartley & Rudelius, 2011) Deals and discounts are a very common way of promotion. Al or so all retailers use deals in order to bring in existing, as well as, new customers. Sprint sometimes will have deals where you can add a busy feature to your phone service like texting. These deals go on for a particular amount of time just so you can try it for a discounted price in hopes to get you to purchase the feature.One common promotion that Sprint offers is rebates. Sprint give s out rebate promotions on some of their phones. A rebate, for example, is when a phone is purchased and the company (like Sprint) is willing to give you a portion or all of the money you paid for the phone for use their service. You will not be able to buy a phone without the service in order to get the rebate. At times the rebate is accustomed when trying a new phone that they are piloting. Internet promotions are another way of getting people to buy products and services. Although Sprint is over both the store and the websites, they were able to provide in store supererogatory promotions that customers were not able to receive online.The aforesaid(prenominal) went for their website they were able to provide online peculiar(a)s that were not given in the store. Most of the time the promotions were on phones customers were able to purchase phones with a special on service or customers were able to purchase phones that have been refurbished or used. These particular internet pr omotions were not available if the customer went to the store and said that they saw the promotion online and ask if the store would honor it. Unfortunately, the event to the customers question would be no.ConclusionThe four Ps serve as the four main parts of the marketing mix. As shown each one of them has an individual function. Each element is equally important on its own as well as a whole of the marketing mix. All of the elements are an effective part of a prospered combination. The combination consists of reaching the customers needs and wants and the companys ability to produce revenue and profits. The four P elements of the marketing mix is one of the most crucial parts of a companys marketing today and it proves to be a bit complicated at times. At times, not all customers will be satisfied and the company might suffer a loss but the ultimate goal is to be flourishing by any means using the help of the four Ps.ReferencesArmstrong, G. & Kotler, P. (2011). Marketing A n Introduction. (10th ed.). Upper SaddleRiver, NJ learner HallKerin, R. A., Hartley, S. W. & Rudelius, W. (2011). Marketing (10th ed.). untested York, NYMcGrawHillSprint.com (2012) About Sprint. Retrieved on December 20, 2012 fromhttp//www.sprint.com/about/