Porter Five Forces Starbucks Essay

Starbucks, a cofee stores chain, serving million of coffee lovers cosmopolitan every week, highlights humanistic approach in doing business, value system of the companionship for its huge success. The company featuring one of the best 100 companies to performance for in Fortune Magazine several times speaks on its own nigh the satisfaction of the employees contributing towards its all time success. Providing a great work environment and treating every employee equally with self-importance respect and dignity will take care of employee motivation consort to Friedrick Herzbergs Two agent supposition, a content hypothesis of Motivation, where Hygiene and Motivator factors are unbroken intact for employee to work and focus upon. By creating a culture of challenging employees to do their best, the company encourages employees in participating in setting goals, where as difficult goals extracting best performance at times, and specific goals extracting guaranteed performance accor ding to Goal setting Theory by Edwin A. Locke, a process theory of Motivation.The companys motivational program for its employees consists of a special mix in of employee benefits and a work / personal life program that focuses on the physical, emotional, affable and creative aspects of each individual which covers the salient features of Motivation theories by Abraham Maslow pecking order of Needs of different levels as well as by Clayton Alderfers ERG theory (explaining about needs for existence, relatedness and growth). The company always seeks from its employees what they want individually, and attempts to excrete work / life solutions and this upholds Motivation process theories Vrooms foreboding theory and J.Stanley Adams Equity theory as employees put effort as per expectations and objectives and for clear and quantified material benefits. Starbucks trusts all employees, gives freedom of expression, openness, participation and contribution towards the goals of self as well as for company realising the positive aspects of Motivational theory by Mc Greg or Theory x & Theory Y which ultimately aims at delight of internal customers, i.e., employees (called as partners) and keeps going and growing.