Wipro Report

CORPORATE SOCIAL RESOPONSIBILITY of pic Submitted to Prof. Rajeev Gowda pic SUBMITTED By JAYAPRASAD V 1011243 JEFFERSON KADUVINAL ABRAHAM 1011244 JITESH MEHTA 1011245 content 1. Introduction3 2. Corporate Social Responsibility Initiatives3 2. 1 Wipro Cargons3 2. 2 Wipro Applying Thought in works4 2. 3 Mission10X5 2. 4 ECO optic5 3. Stake holders and CSR initiatives7 4. Controversies8 5. Conclusion8 6. Appendix9Introduction Wipro headquartered in Bangalore is one of Indias leading firms which was founded by Mr. M. H Premji. Its commercial enterprise can be categorize under three main headings IT, BPO, R&D and Consulting Services Wipro Technologies, Wipro Infotech Consumer and institutional Products Wipro Consumer C argon and Lightning Infrastructure and Ecological Engineering Wipro Infrastructure Engineering Wipro as an organization recognizes the importance of incarnate social responsibility and has taken some(prenominal) initiatives to benefit the stakeholders.Wipro Model of Good Citizenship1 pic Corporate Social Responsibility Initiativesi 2. 1 Wipro C atomic number 18s Unlike mere philanthropy, this initiative channelizes the efforts of the employees and their friends to provide a long end point benefit to the society. It focuses on two main areas assisting in disaster centering by providing rehabilitation to the survivors of natural calamities and initiating a learning enhancement class which would improve the skill label and self esteem of the underprivileged children thereby ensuring that they grow up to be independent.Under this scheme, Wipro launched five new projects in 2007-08 which was in concomitant to the eight current projects. Some major ongoing projects are as follows Tsunami relief initiatives which include reclamation of agricultural land, contri hardlyion of boats to fishermen and construction of schoolhouse structures select been undertaken at Pushpavanam village, Tamil Nadu. Learning enhancement curriculummes which indicate to broaden the horizon and increase sensitiveness levels wipe out been successfully implemented in several schools Olcott Memorial School, Chennai, TVK School in Chennai and organisation activity Secondary School, Bangalore.The success of these programs aptly demonstrates the benefit of sensitizing and involving employees in knead to society. Wiproites in Kolkatta in association with an NGO provide health apportion services for families of brick kiln labour camp children. In association with Swadhar, an NGO, Wipro has helped locate up community centres for marginalized families. A vocational course and a school are run by Swadhar from this centre. Makkala Jagriti is an after school safe home set up in Bangalore for around 200 children. 2. Wipro Applying Thought in Schools Wipro firmly believes that an educated India is the key to bring about societal flip. This initiative is aimed at improving the quality of information with the long term focus being t o develop systems which would onlyow each child to reach his potential. Projects aimed at educational reform consecrate been undertaken with organizations such as Disha, Gurgaon and Katha, Delhi. Wipro has fostered relationships with numerous NGOs. Wipro is excessively a member of the CII National Committee of Education Reforms. Wipro Applying Thought In Schools2 picThe experiment based learning projects are of two types Holistic School Engagement Programs Wipro has worked with over 1100 schools. For example, Eklavya in Bhopal, is an initiative at providing education for the economically disadvantaged children by developing material and teacher development programs. content building for organizations This aims at introducing school reform and providing grants to build resource centres in the organization. For example, support has been given to Udaan-Janvikas, Ahmedabad to build the organization into an educational resource centre. . 3 Mission10X Mission10X, is a non for pro fit trust established in 2007 with the aim of improving the quality of engineering education in the country and producing employable graduates who are equipped with the necessary skill set. Workshops have been held which have authorise more than 1000 faculty members. These workshops focus on asset building aimed at creating a world class repository of learning assets. The representation is to eventually empower 10,000 faculty members by 2010. 2. 4 ECO EyeWipro has occupied in a transformation drive to fulfil its commitment to ecologic sustainability. In addition, it is also trying to educate all stakeholders regarding the fragile ecosystem and the urgent ingest to take affirmative action. This drive was kicked off in 2008 and it involves all stakeholders employees, suppliers, partners and communities. As per, Mr Azim Premji, president, Wipro Ltd, We firmly believe demarcation cannot be built at the cost of ecology. It is not sustainable. Ecological Sustainability will increa singly be the delineate force for society and business globally.Wipro will work on the dimensions of coke neutrality, water balance, waste management and bio-diversity. Eco Eye is the eye through which we try on to see everything, and act for bionomic sustainability. 3 The themes for eco-action include identification of a portfolio for sustainability endowments that will generate new lines of revenue and profits and remodel internal operations to reach neutrality/surplus in the elements of push button, water, waste.In addition, there exists a Beyond Wipro initiative to partner with national and global groups to take sustainability initiatives and to impel employees to make purlieu favorable alternates in their personal lives. The initiative to invest in a new portfolio for sustainability is in line with Milton Friedmans views, wherein Wipro has make a business case for social responsibility. In addition, Wipro recognizes that society is fitting more conscious and in due course of time, both customers and employees may demand the need for sustainability and the government may also mandate it.Hence, it is clear in their interest to take the lead and tap the hitherto unmapped business opportunities. Eco Eye allows Wipro to have a Going Green tag, but more importantly it is structured in a way to bring value to the shareholders. This strategic positioning is important as the gold worn-out(a) on the Eco Eye initiatives are viewed as beneficial to the shareholders and not a burden on them. As per Milton Friedman, if a company spends shareholder money on bodily social responsibility, it is equivalent to a tax, whence this strategic positioning of generating returns is important for the shareholders.The Eco Eye is a strategic somatic social responsibility initiative (in accordance with Porter and Cramers views) that provides shared benefits to the society and the shareholders. Wipro has also partnered with regional, national and global groups as p art of larger sustainability initiatives in button, water, waste and biodiversity. This has been aimed at bringing about an industry change and alter the rules of engagement in the long run. Some of the key actions undertaken on ecological sustainability include Reduce carbon footprint by advance telephone and video conferences to reduce employee travel e relegations, load-bearing(a) car pooling. Wipro Eco Energy, a segmentation of Wipro Infrastructure Engineering, offers consulting and implementation services across the spectrum of solar, wind, geothermal and biomass energy sources. Usage of alternative sources of energy like LED lights, ISO 14001 Certification & green of all Buildings based on LEED standards Reducing water usage by recycling waste water and harvesting rain water.Wipro Water, a division of Wipro Infrastructure Engineering offers solutions in water treatment space. In the world of waste management, Wipro has increased the usage of recycled materials and pa ckaging in the design of products which has resulted in significant cost savings. Conducts regular energy audits. In addition Wipro is a member of the Green Grid, a consortium dedicated to improving the energy efficiency of data centres. Integrated Portfolio of ecological solutions4 pic Stake holders and CSR initiativesii Stock holders Mr. Azim Premji, Chairman of Wipro is committed to corporate social responsibility.He has established a not-for-profit Azim Premji knowledgeability which aims at introducing a holistic system change in the education system. The Eco Eye which is the largest social initiative taken by the company aims at generating new business and providing value to all shareholders. Employees They are provided with ample opportunities to modify to society through programs such as Wipro Cares and Wipro applying thought in school which result in increased motivation. They are also involved in the Eco Eye program to reduce the carbon footprint car pooling, encouragin g video conferencing, E-waste policy.Wipro has also launched Women of Wipro (WoW) with a charter to mentor women leaders, contribute to business suppuration and to remove disparities in the work-force. Medical benefits and superannuation plans are in place. Career development programs are run to improve the skill set of the employees. In the IT industry, the employees have a sedentary life style. Keeping this in mind, Wipro has initiated a Fit for Life program which aims at improving the forcible and mental health of the employees. iii Customers Wipro has set up recycling agencies and processes for recycling E-waste.Customers are provided this service through a single helpline and are actively boost to use environment friendly products. This has projected the company as socially responsible and added brand value. Wipro has been environmentally responsible and has launched toxin free greenware desktops. Government Wipro proactively engages with the government and regulatory bodie s to evolve a legal and regulatory framework which addresses the necessitate of societal stakeholders. Wipro provides feedback to government on vital economic issues.For example, the Offset constitution is aimed at facilitating technology transfer and large defence contracts with MNCs. In addition Wipro offers advice to the government on educational reforms (in line with its philosophy of introducing a image shift in education) and has also partnered with the government in promoting economic growth in Tier-II and III cities. Wipro is also a signatory to CIIs mission on sustainable growth. Community The initiatives taken under Eco Eye have an indirect impact on the surrounding communities as the focus is on energy efficiency.Wipro InfoTech has also launched Super Genius Bharat PC in an adjudicate to bridge the digital divide in India and is targeted specifically at the rude community. Disaster management drives through Wipro Cares have benefited victims of natural calamities par ticularly in Tamil Nadu, Gujarat and Orissa. Wipro believes in engaging with the people and is averse to plain stoppage book philanthropy. Wipro in association with civic bodies has worked in areas of ecological importance. For instance, it worked with the Bangalore municipality in 2007 to transplant fully grown trees.Academia Wipro has education programs aimed at the future generations as it has an impact on influencing the future work force. These programs have been launched under Wipro Cares, Wipro Applying Thought in Schools and Mission10X. Initiatives have been taken to train teachers. Non good Organizations Relationships have been nurtured with several NGOs in promoting community welfare particularly in educating the underprivileged children. Wipro has also received accolades for its environment friendly initiatives and was ranked No. in Green peaces cash in ones chips to Greener Electronics. iv Suppliers Wipro has an ombudsprocess available to all their vendors so that th ey can raise concerns relating to any burst by the employees. Before finalizing any contract with a vendor, Wipro arrests that the vendor has good labour practices which include payment of statutory wages to employees, ensuring no sexual activity discrimination and no forced or child labour. Wipro has undertaken responsibility not only for its own actions but has also taken steps to ensure that its suppliers do the same.Controversiesvvi In June 2007, Wipro along with two other Indian firms was black-listed for iv years by the World Bank from receiving direct contracts under its corporate procurement program. This is the first time that the World Bank had taken such a stern action of black-listing firms. As per the swear, this disciplinary action was necessitated be suffice Wipro had allowed the acquaintances of the banks CIO to participate in the Directed Share Program. This program offered American Depository Shares of Wipro in the US, at IPO market price.Wipro claimed that t his was entirely a goodwill gesture, since the shared offered were too few to cause any conflict of interest. This controversy caused the share prices to fall by 12%. This clearly shows that there exists no such concept of a correct company and companies are uncoerced to indulge in unethical practices for their business interests. Conclusion Wipro, through its initiatives has created new market opportunities for itself in the domain of environment friendly products. It realizes that in this day and age, consumers have become more environment conscious and hence Wipro has promoted itself with a green tag.They have tried to utter the message that they are a resource efficient company and have built a reputation around it which makes them attractive to investors, consumers, employees and other stakeholders. They are averse to taking up isolated initiatives and have devised a broad and a coherent strategy for the entire organization. Having a socially aware chairman in the form of Mr. Azim Premji has ensured that the corporate social responsibility initiatives are discussed at the highest level and are an integral part of the business strategy.In the Indian context, Wipro has paved the way forward in the realm of corporate citizenship for other companies to emulate. However, the World Bank controversy illustrates that even companies like Wipro need to always set for themselves high ethical benchmarks. They must never mold from them even while aiming to maximize their long term business interests. Often, many social and environmental issues are effectively handled if a company is willing to partner with its competitors. Wipro being such a major player in the Indian market can usher in an industry change by collaborating with other companies.Wipros initiatives are a testimonial to the daybreak realization that corporate social responsibility is the future of business. In the spoken language of Jeffery Hollender, Its what companies have to do to survive and p rosper in a world where more and more of their behaviour is under the microscope. Appendix Eco Eye Development framework5 pic 1 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf 2 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. df 3 http//www. thehindubusinessline. com/2008/06/06/stories/2008060651012100. htm 4 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf 5 http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf i http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf ii http//www. wiprocorporate. com/sustainability/Wipro_Sustainability_Report_19Mar2k9. pdf iii http//www. wiprocorporate. com/PressRoom/PR_Fit_for_Life_WC. asp iv