Impact of Advertising on Children Essay

diary of investigate in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The post of Television advertisement and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Manage custodyt, Science and search Branch Muslim Azad University, Tehran, Iran Email amin_asadollaheeyahoo. com Neda Tanha Student of advertisement and Marketing, University of Applied Sciences, Tehran, Iran Email nedatanha62yahoo. com ABSTRACT The preponderance of obesity and the growing append of obesity in children with the academic, political and social issue has been.TV ads show a signifi fundamentt affinity between ingestion) denote stigmatizes, b) a variety of steep-energy intellectual nourishments advertised, c) all the victuals there. Most children argon awargon(p) of the intention, but the ads be skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations link up to childrens serv ices stinker be to a greater extent stringy to engage kids. Beginning with a queenful strategy to enhance food safety information between children and their families at the start and then revolve around on increasing childrens consumer skills.Keywords Television Advertising, Perception, Children, nutritionstuffs INTRODUCTION If the TV to a (public university) substructure be taken that all segments of the population of each age range who are under the covers, not of fortune. Hence it is unavoidable to direct its programs to be to a greater extent than(prenominal) investment. TV should not be considered as a source of income if you call up that the media is the most important. For lack of the necessary costs of functions that are expected to fuck off a media will concur a negative effect.Perhaps one of the major pests that lurk in the media sat on this base is the creation of private video. (Power) and (capitalistic) are two large chains of many large and small fa ther turned to captive So chances are the custodians of authoritarian capitalist and virtually high And assuming that some of them are innocent of power and capitalism ,There are people around the powerful and the media to focus on the desired direction. So probably the custodians of these chains are held consciously or unconsciously . It seems the idea is to delineate the great d impatience that should re important unaware of it.The arrangements with regard to the prevalence of obesity in childhood are increasing earthly concernwide Large and important part in the TV ads for food has been distributed. (Boyland et al. , 2008, 780). The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue maintain been. Among the various factors set as possible reasons for the rise in childhood obesity Trends such as changes in vacuous activities and know directge of nutrition, process in picture advertise is e particular(preno minal)ly important for children.Unin melted effects of advertise on children include Ask the children, materialism, and take note of despair, dissatisfaction with family demeanor and the date is. Unintended effects of announce on children from early 1970 began the second half of this decade the rate reached its peak and has declined over the past a few(prenominal) years. Research shows a decline from 1980. The reclamation search and advertizing effects on children (Especially todays kids are more vulnerable to publicize) and the two decades prior to the advertising business has increased significantly.Advertise on this ideology that demonstrable the property and assets are important and critical quality like beauty success and happiness are attainable only with acquiring material possessions. The results of these promotions to increase demand for purchase by children and indirectly increase the childs parents are fighting. The ads lack the purchasing power of parents, or d iscard to cause unhappiness and discomfort in children are buying.Advertising products customized with a world full of comely people show in the real world while their children are compared with the ideal world and conflict in the world because they are unhappy. Younger children than older children are at risk of complications ads. I clear they have less 1 . Corresponding Author Amin Asadollahi, Department of Business Management, Science and Research Branch, Moslem Azad University, Tehran, Iran, E-mail amin_asadollaheeyahoo. com 1 Interdisciplinary Journal of Research in Business Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less power can have a critical view And secondly, their demands can not delay it more than different handed-down groups with parents are involved In addition, smaller children can not express their wishes to take advantage of coherent techniques temporary hookup older children and the desire to express the logic of the techniques they use And why the schoolboyisher children to show their anger more And in like manner create more conflict. Also shown that boys more girls are persisting in their demands and more parents are involved with.Male children are spending more violence, while girls are more courtly and a great deal are expressed to apply to the purchase offer. Apart from that conflict between parents and children in the family some the purchase occurs. An some other problem is that kids tend to play with toys with their friends spend their sequence advertised On the other hand instead of his good friends and that it lacks a certain kind of toys they are willing Occasional no-good friends are certain that the toys they play The issue of discrimination in society and their friends will cause a forced choice.These three forms of physical aggression, verbal and psychological effects on children caused by children tend to heed the movements of athletes or models. Are inconsistent with the terms of the gender b ecause usually the role of women in advertising and men as agents of grade 2 are shown in Table 1. And play a major role in advertising is more often the men present. Most women in terms of cleaning, etc. . . . heap while most men in the great outdoors and responsibilities are shown.REVIEW OF THE RELATED literary productions Television, Children and Advertising Via the magic of television deals to overspread program which can have profound effects on the developing world and the children to change their lives. No doubt with the development of new networks and satellite television in the world scene, the children will be more vulnerable to the effects of various television In other words, the potential impact of the television spectrum can be put on their young viewers, with the widespread act of this media has become more widespread.After the family television programs and personalities of the most important factors in forming a childs education is one Television teacher is a po werful, yet dangerous. Imitation, along with the concept, personality development and behavioural problems, the effects of television on children is a special way into his mind.When watching TV programs are on track and learning programs offered via television, the unconscious is far, Children are not aware that their demeanor and the behavior of others are acquired, the intensity of television can be considered as One of the most important aspect of watching TV programs about the impact of TV ads has been a lot of viewers, especially children Television as the most powerful instrument of throng communication, is considered most suitable by the Propaganda In view of the worlds population, prevalently young people communicate with the outside world through television, the most important means of mass communication that we seek. Television advertising The media, commercial-grades, and its overall meaning and types of advertising messages that the employer pay for a certain du ration of the broadcast will be available.TV advertising in novel years have had in truth progressive and growing, Apart from their relative, the most important sources of information on cultural, economic and social trends among And significant bow on the formation of patterns of intellectual, emotional and behavioral hearing, especially children, have. Poor-Norooz (1377). The research, to analyze the content of television advertisements, especially children, is in Iran. His first TV ads the content of the nine categories of children toys, safety, education, social hygiene, food, educational materials, refreshments, games and clothing distribution sites During the six-month period after(prenominal) it has been investigated. Based on the findings, related to advertising junk food and toys, and most game sites and educational materials, to have the least playing time.Also, the advertisements related to the edible material, which has the largest share of ads that are not nutritiou s and role in physical growth and nutrition of their children. Interestingly, none of your bread, dairy products, fruit and fruit juice (effects on growth and nutrition of children) is not present in the samples. Also, half of the junk food advertisements, to promote various types of deep brown and ice cream gasp and a third of them have been assigned. However, high levels of salt and a puff of sweetened chocolate and ice cream because of the high forage is not good. Instead of thinking about the study, even a TV ad on wellness issues, there is no the dental lot to children to educate.The effect of television advertising on children The researchers performed many studies have concluded that watching television advertising, on attitudes, life style and consumption pattern of the behavior of the audience, including children, be activeed. However, the effect of the various factors such as age, amicable class, economic, message presentation, family structure and 2 Interdisciplinar y Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 relationships governing the time watching television. For example, children who are at an early age because of square offed cognitive abilities, the reality of what they think of television viewing and much closer to reality television programs that children know of content that are most call fored.Accordingly, the potential of childrens age and years of TV ads, most children that age are high. There are to a fault strong family relationships and causes children to be influenced by television programs. Parents with children studying the reality of online life that it can monitor and control, they are more aware of advertising and commercial purposes and the negative view about these programs is more critical than. While the relationships between family members that it is hostile, Children may achieve the advertised product, make life difficult for their parents . Affect the presentation of a dvertising messages are considered an important factor.So if someone can confirm a great year for goods and services, behold it with your children more likely to show having been advertised products Since young children in the diagnosis of non-reality reality Still have not found the necessary cognitive skills, Therefore, children programs and cartoons of famous personalities, young children can distinguish reality from fantasy in the wrong pockets And the perception that the advertisements are false. The intensity of these programs is more displaceed. Duration of exposure to advertisements, other factors affect them. Peruvian television viewers up pills than it is viewers not so serious, the impact of advertising is acceptSo that more forethought to the show and to trust them and have a more positive attitude. Since advertising is rarely the main aspects and key production such(prenominal) as materials used how to work and show the product value, the sale of a blower and non-m isleading, and the consequences Has many negative consequences that are important 1.Parental pressure on children to buy advertised products and refuse to fulfill the wishes of their parents (The dream is more demand) and that conflict between parents and children leads to conflict. If parents refuse to buy goods in question, it would be sinful to their children, if you accede to the demands of parents and children, certainly the price they pay for a toy or food package, the price will be higher, because thats what common sense would forbid it. 2. Another negative consequence of television advertising, consumption of food products such as candy and fruit juice is fresh. About 80 part of the volume of television ads promoting these products makes up the children. All of this publicity, the belief that young children about nutrition and the impact of food.Children can not understand that eating foods with high sugar levels, because weight gain and tooth decay is their ( newfangledman , 1377). 3. Since most advertising, scenes from the life of the rich and affluent children can be displayed, without this, undesirable tendencies and trauma in the lives of other children who can yield it will not it may even make it to the crime and unethical behavior you have to captivate it, to push. Critics of television advertising Critics of the ads are responsible for the problem of child obesity for promoting energy and food products that have relatively high fat and sugar and salt. So in many countries the demand for consumer and health organizations Policies to limit food advertising to children (Buijzen & et al. , 2007, 231).Even more established groups in the feet And adopting new hypotheses and test them to come and assay their provender advertising in childrens programs are broadcast In violent behavior, disrespect, and stealing in children is effective Because these behaviors promoted in TV ads for food products is a view (Page Brewster, 2009, 150). But what was o f concern to all, in recent years the food and beverages to children and adolescents as a major force in the market has and thus they are now strongly and specifically target their advertising and marketing efforts are placed. Food marketers are provoke in buying power among the youth because they are consumer products the direction of these techniques and multilateral take to deplumate young people when they are young, they use Time to grow their stigma and their food products in the future affect buying behavior. (Story French, 2004, 14).Food is one of the most important promotional goods and therefore attracts a lot of research efforts. (Zwier, 2009, 109) In the long-term investments that seek to Marketers and a stable market, relying Dependence on customers and their loyalty Their strategy to attract young people think its because The condition of their success to a life of its customer Kids also an important market for the missionaries offer commercial message and food are in direct contact 3 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that taste good with children and adolescents is the money will be spent on children by their parents because they do.In adolescents 8 to 17 years estimated that approximately 75% of adolescents and their families on food costs impact In addition, young children, the more likely Purchase directly to a consumer market are considered important . ( Powell et al. 2007, s253) To achieve this goal of marketing channels and techniques are certain that these channels are Television advertising, advertising schools, kids clubs, internet, toys and products with the logo of a company (Story & French, 2004, 14) And advertising techniques, such as the portion out families who rejected these ads They were calling for a ban or restrictions on scope of work (Mehta et al. , 2010, 5).But in the advertising and marketing on childrens interest It works for both physical and mental nuisance that was followed Families, parents, nurses, and community governments were sensitive to this type of advertising As far as food manufacturers and their breeders, professional organizations, indite and visual media, education and food and consumers have the ability to provide dietary patterns, disease prevention and health promotion is. (Lohman Kant, 1998, 27). The story of television and advertising of foodstuffs Commercial food advertising to children is increasingly relying on the general 5 1) A breakfast cereal 2) Sugar 3) Snack 4) Non-Alcoholic Beverages 5) Fast Food Restaurants, (Buijzen et al. , 2007, 232). With a inadequate list of five can be important to realize Food advertising to children in the world was too sweet and fatty and are consistent with dietary recommendations. Story French, 2004, 14) But because health has perpetually been important, The major manufacturers also see ads from far left And build their physical and sporti ng activities, special attention has been And of course food and beverage ads that were related to physical activity and athletic ability Significantly more welcomed by the children were exposed to ads that were more entertaining aspects of the game. (Flot et al. , 2006, 244) But because of this sensitivity with special attention to health and the prevalence of obesity among children are around. To fully understand the relationship between advertising and food consumption patterns of children in need showing the relationship between advertising and food consumption in children and we try the pursuit 1) Advertised food brands 2) Different items are high-energy foods that are advertised 3) Consumption of all food products (Buijzen et al. , 2007, 235). Broadcast advertising can cause changes in food favourences and consumption rates for children and Increase the brand advertised.This is often caused by the remark-response will explain the psychology of advertising Argues that advert ising leads to awareness of advertised brands tend to be Mark is buying it and taking it (Ibid, 232) However you choose to display ads only lead to commercial brands and types of food intake does not increase But the ads are related to high-energy food products, Such hangs in the pattern of food advertising to children, they will increase the risk of obesity. (Ibid, 232) Explain the effect of stimulus response to high energy consumption as a social learning theory as it appears Modeling the behaviors such as eating in advertisements that have been portrayed in the audience is led to similar behavior. Display ads can lead to the use of a position brand, use of energy products and be food intake is increased (Ibid, 232). Effect on three levels Promoting food choices not only affect childrens food brands but they use different types of high-energy food products are developed.Communication with verification of the theory of predictive effects of stimulus response advertising, the e ffect of food advertising a particular brand to other brands of food that can be generalized 4 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more fatty foods children choose to include foods that contain carbohydrates between fatty foods and prefer the use of the advertised brand name is lost to Mark (Boyland & et al. , 2008, 760). However a small bit of openly advertising their products as light manufacturing, have introduced a simple and low-fat That they are dedicated to those who are concerned about their weight and take care (Henderson & Kelly, 2005, 194).However, food advertising goes to the side That promote sallow food such as chocolate chips and more healthy food such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family background At first glance, it seems, is that what parents feed their children are still the primary usher And overall financial costs they can c ontrol And the final purchase decisions are made in the world of buying and selling are also The amount of food available to children in the al-Qaeda control Like to eat snacks and determine what we have dinner tonight? But research shows that when obtain for children separated from their parents wishes and priorities are not important. It is understood that they will not even buy some food brands Children who do not like to bother them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting childrens consumption patterns. High-income families with children generally consume more food. And a variety of materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents can afford to buy food are more Thus in families with high power tend to buy more expensive food and beverage brands. In addition, higher income families are often both parents Employees. This makes it hard when they are And a strong desire t o buy more food and be ready. Be higher in families with income, advertising significantly associated with food brands.On the other hand, low-income families regardless of brand name products, only the amount of food and beverage advertising influences the pattern of low-income families with higher incomes are influenced by television advertising to justify the Children from families with high income (Ibid, 237). Despite the ads that their audiences are children According to the story of their age, character, visual, musical, musical, noisy and with the special effects (Mehta et al. , 2010, 5) But the children made their own banners and ads that do not matter adult And the range of ads when watching TV in the sight of them, are discussed The large volume of ads that are discussed are the ones who made exclusively for children (Ibid, 5).Besides making television advertising professionals to grasp the way they, To overcome the effects of competition on the more eternal in the minds o f consumers and their young, they Thus the stage to television advertising has become exaggerated soupcon good, Fixation and dependence, the physical embodiment of a crime, deceit, theft and robbery, to get over the need for food and non-respectful behavior with adults (Page & Brewster, 2009, 105). Obtaining this information is not strange if we worry about Concepts that children will be broadcasted on TV ads for food, increased. ken of these issues as warning to officials and other supporters of child health and is instead Have a closer life at these issues (Ibid, 154). Lawyers and policy makers about the prevalence of food advertising and its potential impact on audience behavior, insight and gain more knowledge. (Henderson & Kelly, 2005, 191).Food can also be studied by program line critical thinking skills that may be associated Food advertising to help consumers (Ibid, 191) Despite what you would think the findings manoeuver that Relatively good level of awareness and unde rstanding of children Even though you have no take care necessary Because of their lack of skills or knowledge are not sufficient to But what is certain and proven by scientific research, Is that children over 7 years of children ages 2 to 6 years of advertising are likely affected And children ages 7 to 11 years with the intention of the ads, but are aware of the skills that are not used Unless they are explicitly to be reminded that you have a reaction (Mehta et al. , 2010, 5). Children between 10 and 12 years promoting and producing ads to those who are aware of the sensitive but not (Ibid, 5). CONCLUSION Children are more vulnerable to advertising. Different laws in different countries to limit the number of ads used to be, kind, Content and timing of the broadcast ad covers For example, advertisements for toys for children to play in Greece is limited to late night hours Australia and Belgium, and in advertisements broadcast during childrens broadcasts A few minutes before it is banned.Some researchers believe that it is better to limit excessive advertising Products to develop awareness of parents of children and to discuss with them about products and promotions the researchers say understanding the power to limit excessive growth of advertising and the guys decide to delay. Ways to protect children against advertising is to review and update. The substitution of digital television in the roughly future I can easily while watching the TV screen by air pressure a key to enter the Internet world in the world of digital TV, which will flip-flop the TV for the kids there will be no other limit and children will have go off 5 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising.New technology also allows advertisers to extensive information watching habits of children in the media to obtain and thus make them more targeted. So parents and teachers should increase the will power and self-esteem in children, so bring the kids once I see ads that are part of the economy, society correctly imagined to be the means of advertising. Techniques and methods of advertising to children should be taught and developed the power to judge and criticize them. The ad can not promote, or sell their goods to attract customers. 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