Super Bowl Commercials :: essays research papers

superintendent bowlful advertising What really works? Introduction. 1. Introduction. Once a class almost the entire U.S. population sits down to watch the alike program, the crack Bowl. But they argon similarly watching scores of speck new commercial messages. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record clean of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be.( ) Research shows that Super bowl commercials are recalled at more than double the rate of commercials gallop during "normal" boot time programming. ( ) And with 58 commercials scheduled, its important to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors delude time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million do llars to deliver and then display. ( ) ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast. 1999s Super bowl game, broadcast by Fox, was watched by 127.5 million. ( ) Commercials zephyred during the Super Bowl potful generate almost as much tending as the football itself. If the game fails to be comparative early on, thither can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. conclusion for the register. The purpose of this study is to determine whether or not it is financially viable for Super Bowl raisers to pay high cost commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a showcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices. To millions of people, half the fun of watching the Super Bowl is the commercials. But do people really pay attention to what is publicize or do they just watch the commercials to find out if they are funny? The study will focus on audiences retention, and advertising effectiveness. This study will be a valuable tool for companies that wish to advertise during future Super bowl events.